Investment consulting is a service that allows individuals or institutions to receive professional help in achieving their financial goals. Investment advisors evaluate their clients' financial situations, develop strategies suited to their goals, and provide advice on various investment instruments. Investment consulting helps investors make the right decisions, manage risks, and generate potential returns.

The main functions of investment consulting are:

1. Determining Financial Goals: Short-term, medium-term, and long-term goals are set in collaboration with the investor. These goals can include retirement, education expenses, home purchase, and other financial purposes.

2. Portfolio Creation and Management: The advisor creates a suitable portfolio for the investor and continuously monitors it, making adjustments as needed. This is a strategy aimed at balancing risk and return.

3. Risk Management: Investments are made according to the investor's risk tolerance level. Investment advisors protect investors from high risks by recommending safer and more sustainable investments.

4. Market and Investment Instrument Information: Investment advisors track changes in financial markets and inform the investor based on these changes. They analyze which investment instruments (stocks, bonds, real estate, etc.) are more suitable.

5. Tax and Legal Advice: Advice on tax advantages and legal regulations is provided to investors. This helps investors minimize their tax liabilities and make investments compliant with legal regulations.

Investment consulting is typically offered by financial institutions, banks, or independent financial advisors. With the services provided by these advisors, investors can make more informed decisions and create a more effective investment strategy.